Athenaion Press is a digital-native fiction publisher that acquires and relaunches underperforming titles using the same performance marketing playbook that drives 8-figure DTC brands.
We acquire rights to fiction titles that have lost commercial momentum and relaunch them as if they were brand-new releases. Our approach is built on three things traditional publishers don't do well.
Every title gets a tested, optimized paid social and search campaign modeled on DTC commerce benchmarks, not print-era budgets.
We build audiences on TikTok, Instagram, and YouTube around each title's specific genre, tropes, and reader psychographics. BookTok is a channel, not a miracle, and we treat it like one.
We don't hope for Amazon sales. We drive readers through storefronts and funnels we measure and iterate on weekly.
We're not asking you to pitch frontlist. We want the titles sitting dormant in your clients' catalogs. Deal structures are flexible (licensing, acquisition, revenue share), evaluations come back in 5 business days, and every title we take on is one that was already underperforming. There's no downside to a conversation.
Tell us about the book and we'll be in touch